MSR is a global research community within one of the world’s largest technology companies. Their work embodies Microsoft’s commitment to long-term thinking and the teams there are empowered to explore and experiment beyond the typical product cycle. I worked on a few engagements with MSR during my time as a creative director at Tectonic and the work was always challenging, highly focused, and detail oriented. Here is one project that that showcases a concept UX model for a smartwatch.
